5,364 property leads from one Meta account
Lead-form and website-conversion campaigns for property developers and brokerages in the UAE, scaled from AED 40 to AED 500 a day per ad set while holding the account-wide cost per lead at AED 43.75.
The brief
Developers and brokerages need a steady flow of enquiries the sales floor can call the same day. The job was volume that did not fall apart as budgets went up, in a market where the same buyers see property ads every day of the week.
What I did
- Ran lead-form and website-conversion ad sets side by side, so the cheaper mechanic could be found per audience instead of assumed.
- Built prospecting on both broad targeting and interest stacks, with retargeting sequences behind each.
- Scaled winners from AED 40 to AED 500 a day, judging each increase on frequency as well as cost per lead.
- Rotated creative before frequency passed roughly three, which is where cost per lead started to climb in this account.
The report behind it
Taken from the platform exactly as exported. Click any report to open it full size.
The numbers
| Ad set | Leads | Cost / lead (AED) | Daily budget | Spent (AED) | Reach | Frequency |
|---|---|---|---|---|---|---|
| Lead form · top performer | 730 | 6.48 | 50 | 4,732.58 | 219,977 | 3.33 |
| Conversion leads | 419 | 13.46 | 40 | 5,639.38 | 78,184 | 3.00 |
| Lead form | 377 | 15.77 | 80 | 5,946.07 | 296,158 | 1.74 |
| Conversion leads | 365 | 9.78 | 50 | 3,569.00 | 120,274 | 3.10 |
| Lead form | 316 | 15.25 | 500 | 4,817.95 | 164,071 | 1.87 |
| Lead form | 250 | 13.69 | 50 | 3,421.91 | 278,556 | 2.08 |
| Lead form | 216 | 29.80 | 200 | 6,436.00 | 137,815 | 2.02 |
| Conversion leads | 210 | 52.75 | 252 | 11,077.15 | 80,905 | 2.73 |
| Lead form | 207 | 53.71 | 161 | 11,117.78 | 141,129 | 2.25 |
| Lead form | 196 | 16.64 | 70 | 3,262.32 | 379,188 | 1.65 |
| Account total | 5,364 | 43.75 | — | 234,688.78 | 4,727,354 | 2.16 |
Top ten ad sets by lead volume; the final row is the whole account across 10,212,676 impressions.
What it means
The spread between the best and worst ad set is eight times, which is the whole argument for running mechanics against each other rather than picking one. The cheapest ad set delivered 730 leads at AED 6.48, and the account still closed at AED 43.75 per lead after the expensive tests were paid for. Lifetime real-estate spend in the UAE across this and related accounts is around USD 300K.
Want numbers like these on your account?
Book a 30-minute call and I will tell you what I would change first, whether or not we work together.