Isuru Marasinghe
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Full Stack Digital Marketer

Hey,I'm IsuruMarasinghe

Performance marketer & .

I plan, produce and scale paid campaigns across Meta, Google, TikTok, LinkedIn and programmatic, and I engineer the whole conversion journey behind them, from the first three seconds of a hook to the closed deal in the CRM.

Book a discovery call See the results
Isuru Marasinghe, full stack digital marketer, performance marketer and creative strategist
MBA (UK), ACIM (UK), PgDip.M (UK), AMSLIM (SL), CLSSWB, BM (Hons) in Marketing – First Class (Horizon Campus – SL)
USD4.5Mn+
Ad spend managed
Meta, TikTok, Google & programmatic
USD47.1Mn+
Closed deal value
From direct leads generated across brands
5,364+
Leads generated
One Meta account · USD 11.91 avg. cost per lead
15.73×
Peak Google Ads ROAS
E-commerce
01 / About

A full-stack approach to performance

Isuru Marasinghe, performance marketer and creative strategist, in profile

Over the years I've worked with brands across e-commerce, real estate, higher education, SaaS and service businesses, from single-founder stores to full media productions for Fortune 500 clients, and managed USD 4.5M in ad spend across Meta, TikTok, Google and programmatic.

I scale brands through a full-stack performance approach. I don't just manage ad spend; I engineer the entire conversion journey, from the creative that earns attention to the CRM stage where a lead becomes revenue.

Media buying is a commodity. Creative is the variable of success.

So I use data to inform creative strategy, and creative to drive down acquisition costs. Deep technical control of Meta, TikTok and Google Ads, combined with hands-on creative direction, is what turns attention into measurable revenue.

Here is how I can help you

Five outcomes I am hired for, and the ones every engagement is measured against.

  • 01Generate sales-qualified leads at a lower cost
  • 02Scale e-commerce revenue profitably
  • 03Lift conversion rates with data-driven insight
  • 04Build high-performing, full-funnel marketing systems
  • 05Direct creative, photography and video that stops the scroll
02 / Expertise

Four disciplines, one funnel

Creative, media, measurement and retention are run as one system, because a cheap click is worthless if the page, the follow-up or the tracking lets it go.

Creative Direction & Strategy

Ideas and hooks built on audience pain points and psychological triggers, then tested with the same rigour as media.

  • Creative strategy. Angles, hooks and messaging frameworks derived from audience research.
  • Direct-response design. High-converting UGC video scripts, static ad frameworks and motion graphics.
  • Modular testing. Hooks, bodies and CTAs tested separately to find winning combinations scientifically.
  • Content briefing. Creators and designers directed to produce social-first assets.

Paid Media Management

Full-funnel buying across the platforms where intent and attention actually live.

  • Meta & TikTok. Scaling structures with CBO and ABO, Advantage+ and broad targeting.
  • Google Search & Performance Max. Complex keyword architectures for high-intent demand.
  • LinkedIn ABM. Account-based targeting for B2B lead generation.
  • Programmatic. Eskimi DSP and Oracle BlueKai for reach beyond the walled gardens.
  • Retargeting. Multi-touchpoint sequences that reduce funnel drop-off.

Data, Analytics & Tracking

Measurement that survives privacy changes and tells the truth about top-of-funnel spend.

  • Measurement protocols. Full setup of GA4, Google Tag Manager and the Meta Conversions API.
  • Attribution modelling. Beyond last click, to understand the real impact of awareness spend.
  • Reporting. Dashboards that tie spend to leads, revenue and pipeline stage.

Lifecycle & Retention

The revenue that happens after the click: email, flows and a CRM that closes the loop.

  • Email & flows. Klaviyo campaigns and automated flows for Shopify stores.
  • CRM pipeline. Lead status, qualification and follow-up feeding back into targeting.
  • Conversion rate. Landing page and offer iteration driven by funnel data.
03 / Results

Selected results, straight from the accounts

Six cases from live ad accounts, an email platform and a CRM. Headline figures in USD; open a case for the full write-up and the platform report behind it.

Lead generation funnel illustration for Isuru Marasinghe's UAE real estate Meta Ads case studyMeta Ads · Lead generation
UAE real estateCase 01

5,364 property leads from one Meta account

Lead-form and conversion campaigns for property developers and brokerages, scaled on daily budgets from USD 11 to USD 136 per ad set while holding the account-wide cost per lead under USD 12.

5,364
Leads
USD11.91
Avg. cost per lead
4.7M
Accounts reached
10.2M
Impressions
View ad-set breakdown
Sales pipeline illustration for Isuru Marasinghe's lead-to-closing CRM case studyCRM · Closed deals
UAE real estateCase 02

From lead to closing

The same pipeline followed through to closed deals: USD 22.1M of property sold from direct leads, on roughly USD 71K of media spend.

75
Deals closed
USD22.1M
Closed value
313×
Value per dollar spent
View closed-deals snapshot
Product card illustration for Isuru Marasinghe's Meta Ads e-commerce case studyMeta Ads · Advantage+
E-commerceCase 03

Purchase-optimised growth on Meta

Catalogue and creative campaigns for UAE e-commerce brands, optimised to purchase and read on a 7-day click window.

3.55×
Top ad-set ROAS
3.02%
Click-through rate
USD0.35
Avg. cost per click
View account views
Search and growth chart illustration for Isuru Marasinghe's Google Ads case studyGoogle Ads
E-commerceCase 04

Search and Shopping that pays for itself fourteen times over

Search and Performance Max campaigns for an online store, shown as four monthly snapshots reported in USD.

15.73×
Peak ROAS
USD19.8K
Sales from USD 1.26K
210
Purchases
View monthly snapshots
Email flow illustration for Isuru Marasinghe's Klaviyo lifecycle case studyKlaviyo · Shopify
LifecycleCase 05

Email revenue that grew while the list grew

Flows and campaigns for a Shopify store, April 2025 to April 2026, compared with the previous twelve months.

+141%
Add-to-cart value
+55%
Placed-order value
144K
Campaign recipients
View dashboards
Vertical video illustration for Isuru Marasinghe's TikTok Ads UAE real estate case studyTikTok Ads · Lead generation
UAE real estateCase 06

857 property leads from TikTok at USD 39 each

Always-on prospecting for a Dubai brokerage across 35 campaigns and eighteen months, reaching buyers in the UAE, Canada, the UK, Pakistan and the wider Arabic-speaking market on a USD 3.47 CPM.

857
Leads
USD39.14
Cost per lead
9.67M
Impressions
USD3.47
CPM
Read the case study

Each case opens a full page with the platform report shown at full size, exactly as exported. AED figures are converted at the pegged rate of 3.6725 AED per USD. Client names are withheld where the account is under NDA.

04 / Production

On set for Fortune 500 clients

Creative direction & media production

Directing full media productions at regional technology events, from multi-camera booth interviews to broadcast-style floor coverage, delivered edit-ready to brand and newsroom teams.

  • Multi-camera interview and panel setups
  • Event floor and broadcast segment coverage
  • UGC and product content for paid social
  • Photography and videography direction
Book a production
Isuru Marasinghe directing a two-camera booth interview for Zoom at a technology event
Isuru Marasinghe's production team filming CNBC floor coverage at a technology expo
05 / Clients

Brands I've worked with

Higher education, real estate, e-commerce, IT and services brands across the UAE, the UK, Sri Lanka and Europe.

  • 123 UNI, client of Isuru Marasinghe
  • DSX Properties, client of Isuru Marasinghe
  • Ceyleon, client of Isuru Marasinghe
  • Ethra, client of Isuru Marasinghe
  • AFG College with the University of Aberdeen, client of Isuru Marasinghe
  • Zee Real Estate, client of Isuru Marasinghe
  • Modus D3 Advertising Agency, client of Isuru Marasinghe
  • ESM Business School, client of Isuru Marasinghe
  • Vacay Luxury, client of Isuru Marasinghe
  • Next Point, client of Isuru Marasinghe
  • go:organic, client of Isuru Marasinghe
  • Kingsford College of Business and Technology, client of Isuru Marasinghe
  • London School of Executive Education, client of Isuru Marasinghe
  • A22 Real Estate, client of Isuru Marasinghe
  • SpareTime Global, client of Isuru Marasinghe
  • Consider Consultancy, client of Isuru Marasinghe
  • Master Fixer, client of Isuru Marasinghe
  • 7Z, client of Isuru Marasinghe
  • Diploma Credits, client of Isuru Marasinghe
  • Zentech Technical Services, client of Isuru Marasinghe
  • Paris Disney Shuttle, client of Isuru Marasinghe
  • Superior Vertex Technical Services, client of Isuru Marasinghe
Higher Education & MigrationReal Estate & Property ServicesE-CommerceIT & Managed ServicesMarketing & CommunicationsInterior Design & Fit-outTravel & MobilityFashion & Apparel
06 / Testimonials

What clients say

Isuru has a rare combination of strategic acumen and hands-on execution skills, which makes him a true asset to any organisation.
Andry SteliouCo-founder, Diploma Credits
He treats a campaign as a whole funnel, not a media plan. Our student recruitment became predictable, measurable and far cheaper per application.
Dr. Priyanka DarshanaManaging Director, ESM Global
Sharp on strategy and hands-on in the accounts. Isuru set up our tracking properly first, then scaled the campaigns on real data rather than assumptions.
Hrach KalsahakianFounder, Consider Consultancy
Isuru brought creative direction and performance discipline to our intake campaigns. Every asset had a purpose, and every dollar spent had a report behind it.
Asanka WijeratneHead of Business, Kingsford College of Business & Technology
Our projects photograph beautifully, but Isuru turned that into enquiries: high-intent leads, well-briefed creative and clear weekly numbers.
Farzad SarikhaniFounder, Nextpoint Decoration Design & Fitout
A rare mix of brand sense and performance rigour. Isuru's creative testing found the hooks that worked and doubled down on them fast.
Sha-Akeel CaderAssistant Brand Manager, American Premium Water
07 / Stack

Platforms and tools

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • LinkedIn Ads
  • Oracle BlueKai
  • Eskimi DSP
  • Google Analytics 4
  • Google Tag Manager
  • Meta Conversions API
  • Shopify
  • Klaviyo
  • CRM pipelines
Creative & production

My role here is mainly direction. I write the brief and the UGC scripts, set the angle and the shot list, and direct photographers, videographers, editors and designers so the asset is built for the placement it will run in.

Media & measurement

Hands-on in the ad accounts and the tracking stack: campaign architecture, budget scaling, conversion tracking through GA4, Tag Manager and the Conversions API, and reporting that ties spend to pipeline.

08 / Credentials

Education, licences and memberships

Education

  • Master of Business AdministrationUniversity of Gloucestershire, United KingdomMBA (UK)
  • Associate, Chartered Institute of MarketingUnited KingdomACIM (UK)
  • Postgraduate Diploma in Professional MarketingChartered Institute of Marketing, UK · Level 7PgDip.M (UK)
  • Postgraduate Diploma in Strategic Management and LeadershipQualifi Ltd, UK · Level 7PgDip (UK)
  • Associate Member, Sri Lanka Institute of MarketingAMSLIM (SL)
  • Certified Lean Six Sigma White BeltCLSSWB
  • BM (Hons) in Marketing, First ClassHorizon Campus, Sri LankaBM (Hons)

Licences, awards and memberships

Meta Certified Digital Marketing Associate badge earned by Isuru MarasingheCertified Digital Marketing AssociateMeta
Meta Certified Creative Strategy Professional badge earned by Isuru MarasingheCertified Creative Strategy ProfessionalMeta
Meta Social Media Marketing certificate badge earned by Isuru MarasingheSocial Media Marketing CertificateMeta · Coursera
LinkedIn Certified Marketing Insider badge earned by Isuru MarasingheCertified Marketing InsiderLinkedIn Marketing Labs
Apple Ads Certification earned by Isuru MarasingheApple Ads Certified ProfessionalApple Inc.
CIM Level 7 Global Marketing Decisions award earned by Isuru MarasingheGlobal Marketing DecisionsCIM · Level 7 award
CIM Level 7 Creating Entrepreneurial Change award earned by Isuru MarasingheCreating Entrepreneurial ChangeCIM · Level 7 award
CIM Level 7 Corporate Digital Communications award earned by Isuru MarasingheCorporate Digital CommunicationsCIM · Level 7 award
CIM Postgraduate Diploma in Professional Marketing badge, Isuru MarasinghePostgraduate Diploma in Professional MarketingCIM · Level 7
ACIM, Associate of the Chartered Institute of Marketing, Isuru MarasingheAssociate, Chartered Institute of MarketingACIM · UK
APIDM Qualified Professional Diploma in Digital Marketing badge, Isuru MarasingheProfessional Diploma in Digital MarketingAPIDM Qualified
Sri Lanka Institute of Marketing Associate Member badge, Isuru MarasingheAssociate Member, Sri Lanka Institute of MarketingAMSLIM
09 / How I work

Four steps from first call to scale

Every engagement runs the same way, whether it is a retained media account, a creative sprint or a full production. You see the numbers at each step.

  1. 01

    Discovery call

    Thirty minutes on your goals, your current spend and what is or is not working. You leave with a clear view of what I would change first, whether or not we work together.

  2. 02

    Audit and plan

    I go through the ad accounts, the tracking and the funnel behind them, then come back with a plan: what to fix, what to test first and what the budget should look like.

  3. 03

    Build and launch

    Creative direction, campaign structure, conversion tracking and landing pages, built and live inside the first two weeks rather than after a month of decks.

  4. 04

    Scale and report

    Weekly optimisation against cost per lead or ROAS, and reporting that ties spend to pipeline and revenue instead of stopping at clicks.

Paid media management Creative direction & strategy Tracking, GA4 & Conversions API Lifecycle & retention Photography & video direction Fractional performance lead
10 / Contact

Let's work together.

Open to senior performance roles, retained media and creative direction engagements, and productions across the UAE, Sri Lanka and remote. Book a 30-minute discovery call, or send an inquiry and I'll reply within one working day.

Book a discovery call WhatsApp LinkedIn

Isuru Marasinghe, full stack digital marketer based in Dubai and Colombo
WhatsApp+971 52 912 7002+94 71 643 3747 Emailhello@isurumarasinghe.com LinkedInlinkedin.com/in/isuru-marasinghe
Based inDubai, UAEColombo, Sri Lanka